SPSS Categories(tm) performs conjoint analysis and optimal scaling procedures, including correspondence analysis. Users can identify market segments, track brand image, and study package design and pricing options. CONJOINT performs least squares estimation on full concept data and incorporates holdout and simulation capabilities. ORTHOPLAN generates designs for fractional plans. PLANCARDS generates "cards" representing alternatives to be ranked. ANACOR performs correspondence analysis of two-way tables. HOMALS performs homogeneity analysis, extending the technique to multiway tables. PRINCALS does nonlinear principal components analysis. OVERALS performs nonlinear canonical correlation analysis.
Sue Phelan
Sales Department SPSS, Inc. 444 N. Michigan Avenue Chicago, IL 60611 USA 800-543-6609 fax:312-329-3668 phelan@spss.com