First it was Apple that decided that it wanted to name its phones as “iPhone“, a name copyrighted by Cisco. Understandable, given the former’s success with the “I” Pod earlier. But what’s it with Google now deciding to name its new phone “Nexus” One, which is a renown brand for Cisco’s datacenter switches? Is it really so important to have this particular name ? (It sounds shady sometimes, as the word is used very commonly for qualifying dubious ties between, say, criminals and politicians).
Cisco marketing should start thinking (and registering) a few more such names. Given the popularity of its brand repertoire with cell manufacturers, this could well be a good way to make some quick money !
P.S: To be fair, not that Cisco is the only company using that word. Check the wikipedia entry for more uses.