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Why is everyone borrowing Cisco’s brands ?

First it was Apple that decided that it wanted to name its phones as “iPhone“, a name copyrighted by Cisco. Understandable, given the former’s success with the “I” Pod earlier. But what’s it with Google now deciding to name its new phone “Nexus” One, which is a renown brand for Cisco’s datacenter switches? Is it really so important to have this particular name ? (It sounds shady sometimes, as the word is used very commonly for qualifying dubious ties between, say, criminals and politicians).

Cisco marketing should start thinking (and registering) a few more such names. Given the popularity of its brand repertoire with cell manufacturers, this could well be a good way to make some quick money !

P.S: To be fair, not that Cisco is the only company using that word. Check the wikipedia entry for more uses.

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One Comment

  1. Hmm will this definitely is a great observation
    i didn’t know this before i read this post

    Posted on 13-Mar-10 at 12:12 | Permalink

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