Some of the marketing courses I did required a lot of searching for advertisements of various products in the print media. I typically used to search on google images, and try to find these ads. However, this was very inefficient and ineffective - lot of missing ads, multiple searches required, and difficulty in getting the relevant ads of a particular company/product.
However, I recently chanced upon an excellent way to search for print ads. The Times of India has an ePaper website, which allows full text search of all articles - and more importantly - ads ! So, when I wanted to search for the various ads on Sony Bravia LCD TVs over the past couple of years, I just keyed in “Bravia” with the appropriate date range, and was able to search the Bangalore Edition of Times of India, including supplements, over the past few years, and get all ads printed ! These can then be saved, converted to PDF, etc - very handy for research required for courses like AdMan, ProdMan, and ConB.
Wish I had known this earlier …
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